Helmet

This project challenged our team to extend Steinway & Sons' brand identity into a new product category. With teams randomly assigned to simulate professional collaboration under pressure, the project required adaptability, clear communication, and strategic problem-solving.

To ensure a cohesive and effective design process, structure was established early on, fostering productive discussions and guiding the team toward well-reasoned compromises. Balancing brand integrity with innovative thinking, the result was a thoughtfully executed helmet design that aligned with Steinway & Sons' legacy of craftsmanship and elegance.

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